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Flourish with Facebook Ads
Welcome to Flourish!
What to Expect
Bonus: Course Completion Tracker
Module #1: Getting Started with Facebook Ads
Lesson 1.1 - Back to Basics
Lesson 1.2 - Ingredients for Campaigns that Convert
Lesson 1.3 - Placing the Pixel
Module #2: Setting the Strategy
Lesson 2.1 - The Significance of the Strategy
Lesson 2.2 - Oodles of Objectives
Lesson 2.3 - Simple Success Strategies in Action
Module #3: Attracting the Right Audiences
Lesson 3.1 - The Audience Heat Spectrum: From Warm to Cold
Lesson 3.2 - Creating Custom Audiences: Warm
Lesson 3.3 - Creating Lookalike Audiences: Cool
Lesson 3.4 - Creating Saved Audiences: Cold
Module #4: Crafting the Ad Creative
Lesson 4.1 - Getting Your Audience’s Attention
Lesson 4.2 - Bringing Your Ad to Life
4.3 - Messaging That Makes an Impact
Module #5: Accelerating With the Ads Manager
5.1 - Getting Familiar with Guided Creation
5.2 - Exploring the Ad Set
5.3 - Crafting the Look of Your Ad
5.4 - Creating a Custom Conversion
5.5 - Duplicating Ad Sets and Campaigns
Module #6: Testing and Tweaking for Optimization
6.1 - Reviewing Your Results
6.2 - Optimizing Your Ads
Upgrading Your Facebook Ads
Sharing Your Student Success Story
What to Expect
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