Flourish with Facebook Ads

The Step-by-Step Facebook Ad System to Create Campaigns that Convert for Bloggers, Coaches, and Online Experts


Ready to see REAL RESULTS from your Facebook Ad campaigns?

You’ve played around in the Ads Manager. You’ve boosted a post or two. You’ve tinkered with targeting. But as a blogger, coach, or online expert, you’re afraid to waste any more time or money when you know there’s so much more you could be doing with your campaigns to grow your community, impact, and profits.

Are you finally ready to figure out how to do Facebook ads the right way, once and for all?

What do those million-dollar gurus have that you don’t (yet)?

It’s strategy.


"One campaign we ran specifically for a launch of a $247 course. We spent a total of $265 for a total of 29 conversions. When you see $265 turn into $7,163, I'd say that's a very successful campaign! Some specific ad sets were seeing a cost of $4.91 per conversion, which is amazing!"

- Pat Flynn, Smart Passive Income


Friends: Facebook ads don’t just work

for the million-dollar gurus out there.

(Trust me!)

But if it’s starting to feel that way as your experience

with Facebook ads turns from exciting to overwhelming,

know this:

1. You're not alone

2. You're in the right place

Once upon a time, they were likely just “dabbling.” Like you, they knew that Facebook ads have huge potential to help them increase both their revenue and their impact, but they were:

✔️ Afraid of (or already) throwing money into what feels like a black hole, with little results to show
✔️ Overwhelmed with mentions of the Power Editor/billing thresholds/lookalike audiences/offsite pixels
✔️ Confused about where to start in creating a strategy and implementing a process that actually produces conversions

What transitioned them from the just-dabbling-novice hitting the “Boost Post” button to the high-converting-pro scaling their influence with low costs and high conversions?

Strategy. And it's something you can have, too!


Do not click “Boost Post.” Do not pass go.

Do not collect $200.

(With the right pieces in place, you can do so much more.)

Introducing Flourish: The Step-by-Step Facebook Ad System to Create Campaigns that Convert

Flourish takes the strategies I’ve used with clients through hundreds of successful Facebook ad campaigns and breaks down the keys to high-converting, low-cost campaigns with a step-by-step blueprint.

With the exact process I teach in Flourish, we’ve:

👉 Converted webinar registrations at less than $2.00 each

👉 Brought email sign-up costs from $2.00+/email (great) to $0.65/email (phenomenal!)

👉 Implemented traffic campaigns as low as $0.01 per click

In this six-module, self-paced online course, you'll go from Facebook ads novice to high-converting pro as you build your Facebook ads strategy from the ground up.

(No prerequisites necessary.)


Stop throwing spaghetti at the wall

(and money out of your pockets).

It’s time for you to Flourish!

What’s Inside Flourish?

Module #1:

Preparing to Flourish with Facebook ads

What you’ll learn:

  • The basics: Get the complete skinny on the Facebook ads platform and never find yourself lost again
  • The ingredients to campaigns that convert
  • Exactly how, where, and why you should place that Pixel

When you’re done: Not only will you be able to walk the walk in getting your campaigns set up, you’ll be able to talk the (Facebook lingo) talk.

Module #2:

Setting Your Strategy

What you’ll learn:

  • The significance of strategy and where to start in creating yours
  • How to determine which campaign objectives best support your goals
  • Simple success strategies in action

When you’re done: You’ll know exactly how Facebook ads fit into your sales strategy as you reverse engineer your campaigns to crush your goals.

Module #3:

Attracting The Right Audiences

What you’ll learn:

  • The Audience Heat Spectrum
  • How to create Custom, Lookalike, and Saved Audiences
  • When (and who) to exclude

When you’re done: You’ll be able to target like the boss you are, using campaigns to hit the right people at the right time.

Module #4:

Crafting the Ad Creative

What you’ll learn:

  • When to use which ad formats
  • What makes for an attention-grabbing visual
  • How to create compelling copy

When you’re done: You’ll have everything you need to create the ads that stop news feed scrollers in their tracks.

Module #5:

Accelerating in the Ads Manager

What you’ll learn:

  • How to make the Ads Manager work for your next campaign
  • The ins & outs of budgeting, placement, and scheduling
  • What to do when rejection strikes

When you’re done: You + the Ads Manager will be BFFs.

Module #6:

Testing & Tweaking

What you’ll learn:

  • How to review ad results in the Ads Manager
  • What to test to increase conversions and lower costs
  • How to strategically test elements for success

When you’re done: No campaign will be left producing low conversions at a high cost with your optimization prowess.

When you enroll in Flourish, you'll get...

➡️ Lifetime access to 6 in-depth modules with screenshots

➡️ Access to 14 workbooks and worksheets

➡️ Real-life Facebook ad examples, copy, imagery and text

➡️ Exclusive opportunities for private coaching with me!


Plus, you can choose to upgrade

to gain access to the private

Facebook group and

group coaching calls!

Don’t waste another minute

(or dollar) fumbling with

Facebook ads!


"We were able to increase traffic to our website using Facebook ads for just $0.02 per click!"

- Kelan and Brittany, The Savvy Couple


"I gained a total of 16,000 active subscribers from my Facebook ads campaign with a quiz at an average of just $0.40 per sign up!"

- Leisa Peterson, The Wealth Clinic

Choose to Flourish, and...

✨ Use Facebook ads to feed your marketing funnel so you can set your sales on autopilot

✨ Keep more money in the bank as you streamline your ad spend and see greater returns

Get more time back in your day to focus on what you do best

✨ Log into the Facebook ads platform with a smile on your face rather than fear in your belly

✨ Be the one telling success stories of webinar sign-ups as low as $1.01, email subscribers as low as $0.32, and traffic campaigns as low as $0.01

Who is Flourish for?

Flourish: Built for those who want to amplify their success (and scalability)

with Facebook ad campaigns, once and for all.

Still not sure if that's you?

Flourish is for you if any or all of the following are true:

✔️ You’re a blogger, coach, or online expert

✔️ You’ve got a product or service to sell

✔️ You want to get more eyes on your content

✔️ You’re looking to increase your influence

✔️ You’re prioritizing your list building

✔️ You want to spend less and achieve higher conversions

✔️ You like to make the most of your time and marketing dollars

✔️ You like spaghetti too much to throw it at the wall

Flourish isn’t for you if any or all of the following are true:

❌ You’re just looking to continue “dabbling” and aren’t serious and ready to invest the time/money into creating a strategy that works!

❌ You’re using ads for local business or ecommerce (the course doesn’t cover Store Visits or dynamic product ads)

❌ Your goal is to get more mobile app downloads

❌ You’re okay throwing spaghetti at the wall

But most of all? You want to learn from someone with direct experience and proven results, who’s invested in your success.

Speaking of that... There are so many “experts” out there when it comes to Facebook ads, am. I. right?

Your Instructor

Monica Louie
Monica Louie

Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs and bloggers skyrocket their profitability! She's worked with large brands like Smart Passive Income, Proofread Anywhere, and BiggerPockets. She's made it her mission to help as many business owners and bloggers take the overwhelm out of Facebook and Instagram ads!

I’ve been where you are. I was a blogger, spending hours upon hours on marketing on top of content creation, and wondering all.the.time. if I was investing my (limited) money in the right vehicles.

Before we go any further, let me introduce myself. I’m Monica. I didn’t start off as a Facebook ads expert. I was growing a blog, and learning all I could about digital marketing. But it wasn’t until I ran my first Facebook ad campaign that brought in webinar registrations at just $1.26 per conversion that I really found my passion.

Just a few months later, I brought that number down to $1.01, and soon after, friends and colleagues were asking me to help with their ads. In helping them discover results through high-converting campaigns, I found my calling to be a coach and my burning desire to share this with others.

Click here to read my success story!


Creating Flourish with Facebook Ads is my way of extending that experience to bloggers, coaches, and online experts everywhere.

Are you ready to Flourish with Facebook ads?

Course Curriculum

  Welcome to Flourish!
Available in days
days after you enroll

Questions? You don’t even need to raise your hand…

+ When does the course officially begin?

The course is go-at-your-own-pace. The first three modules are all about setting the foundation for your Facebook ads, while the last three focus on crafting the campaigns! All of the content is available and ready after purchasing.

+ Do you offer a payment plan?

Yes! When you click any of the "Enroll" buttons you'll be able to choose to pay in full (and save a bit of money!) or make two payments!

+ How do I get a VIP All-Access Pass?

Your all-access pass includes support and other bonuses such as an invitation to the student-only Private Facebook Group ($299 value), once monthly group coaching calls ($999 value), and your turn in the hot seat to troubleshoot campaigns ($299 value). To become a VIP all-access member and gain access to monthly support, you'll be prompted to pay a membership fee of just $49. This is a $1,600 value for just $49 per month!

+ How do the coaching calls work? What if I can’t make it?

The group coaching calls and hot seats are included in the monthly membership cost of $49. They are scheduled for one Tuesday out of each month. All calls will be recorded (as tech allows!) and shared inside the course for those who can’t attend live or want to revie

+ I know I need this, but I don’t have the time to go through it right now. Should I buy?

I totally understand! Because this is self-paced, the group calls are recorded. With lifetime access, you can jump in whenever you’re ready. The good news: This isn’t a 100-module course with endless lessons. Once you dive in, you’ll get action-oriented steps right away.

+ Would you say this is pretty much everything I would need to know about Facebook ads?

It depends how you want to use Facebook ads in your business. I won't be discussing using ads for local businesses (with the Stores Visits objective) and ecommerce (with dynamic product ads). I also won't be going over how to use Facebook ads to get more mobile app downloads. However, if you're a blogger, coach, or online expert, this course is perfect for you. I explain how to use Facebook ads to drive traffic, grow your list, and get more people into your sales funnels. I also teach how to optimize campaigns to lower your costs and increase your results.

+ Can local businesses benefit from this course?

Great question! In the past, I've worked with a real estate agent on her Facebook ads so I know a bit about local businesses and Facebook ads. However, the course is designed for bloggers and online experts so it does not specifically focus on local businesses, but you could apply many of the same strategies that I cover in the course to your business! I do share other strategies in the course for brand awareness, but I encourage you if you do purchase the course to jump into one of the hot seats in our group coaching calls. That way, we can dive in to help you create or refine your strategy. We've been able to help the hot seat participants increase conversions and lower costs so take advantage of that opportunity! Plus, you're always welcome to ask for feedback and advice in the Facebook group!

+ What happens when Facebook makes an update?

Course content will evolve right alongside Facebook, and you’ll have first access to updates. I also plan to add more bonuses to the course over time!

+ Compared to your private coaching, what is the biggest difference from that and the course?

With the course, you'll learn everything I know about Facebook ads in one easy-to-digest location that you can revisit (and will be updated) again and again. With coaching, I work privately with my clients to create campaigns WITH them. But my rates have increased rapidly since my business has grown from word-of-mouth, and I have extremely limited availability throughout the rest of the year. My goal with this course is to be able to help more people with their campaigns (and at a lower price) than what I can physically handle on a 1-to-1 basis. In the future, I’ll be offering smaller coaching packages to students of the course at a much lower cost. Why? Because if you've taken the course, then you've learned how to create campaigns. The benefit of getting coaching from me will be to get my personalized feedback on your campaigns in a private setting (since there will be limited spots for the hotseat sessions in the group coaching calls).

+ What if I’m a total beginner?

While this course is perfect for people who are looking to improve what they’re already doing with Facebook ads, it’s also set up to help complete newbies build a solid foundation.

+ I don’t have the money for FB ads.

This is why I'm offering a payment plan where you can break down the course cost into two payments of $209. But of course, I recommend only buying if you’re serious about investing in your strategy, and therefore your ads. This is why I’m confident in saying I can show you ways to use your money wisely. A little can go a long way when Facebook ads are done right!

+ Do you guarantee conversions?

Even with my level of experience, it’s not possible for me to guarantee conversions. From the perspective of strategy, targeting, and optimization, I will help you do everything you can to improve conversions, but there are things I cannot control (your offer, your audience’s willingness to buy, current events, etc.) that also factor into how ads perform.

+ Can I get a refund?

Due to the nature of digital products and services, we do not offer refunds, exchange, or cancellations on any of our products and services on our website. If you have any questions, please contact us by emailing [email protected] and we will happily answer them for you.

Get started now!